Developing Questions for Effective Surveys

The use of surveys for data collection is ubiquitous in evaluation, so writing good survey questions is an essential skill for any evaluator.  In this webinar, we’ll cover the essential DOs and DON’Ts of writing survey items. Crafting good questions is an art as well as a science and requires careful attention to context, including respondents, evaluation purposes, and intended use of results.  We’ll dissect examples of good and bad question phrasing and response options, explore the implications of various question-and-answer formats for data analysis, and offer strategies to ensure that surveys will yield meaningful and useful data for your evaluation.